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November 27 - 28, 2017 | Center City, Philadelphia, PA

Speakers and Advisors

Advisors

Ginger Conlon

Conference Co-Chair | FUSE Enterprise

Ginger Conlon, chief editor and content strategist at CustomerAlchemy.net, has covered marketing, sales, and customer service strategies and technologies for more than 25 years. She has served as chief editor of Direct Marketing News, 1to1, and CRM magazines. Ginger was honored with a Silver Apple lifetime achievement award for her contributions to the marketing industry, and was cited as a “Top 100 Most Social Customer Service Pros on Twitter” and a “Top 25 CRM Influencers You Should Be Following.” Along with her role as FUSE Enterprise conference chair, she currently serves as special events advisor for Target Marketing Group, and as an advisor on the Environmental Defense Fund’s Digital Advisory Council.

John Gaffney

Director Editorial Services | MasterCard Advisors

Michael Dolan

Creative Director | Quartz

Michael Dolan is digital marketing executive with a decade of experience creating award winning integrated campaigns that you've heard of. He's fluent in code, digital media and English.  At Quartz, Michael leads and manages content, design, and creative technology teams. Previously, working as a digital strategist at The Economist, he oversaw strategy and user experience for client partnerships.

Michael Hurley

President | Hurley & Company

Michael Hurley has over 30 years experience in the media and custom marketing business. With an entrepreneur’s focus and curiosity he has launched new go-to-market strategies and tactics for a variety of media companies, marketers and professional associations. He has also worked with technology companies looking to partner with media companies and marketers. Hurley has a knack for blending technology with traditional marketing at the intersections that positively affect customer opinion and behavior. He chaired the American Business Media’s Marketing Services Council for 5 years and was a finalist for ABM’s Innovative Marketer award. He is currently working with a digital ecommerce agency, Born Group, to increase sales in North America.

Robert Rose

Conference Co-Chair | FUSE Enterprise

Robert is in the business of helping marketers become stellar storytellers. Robert is the Chief Strategy Advisor at the Content Marketing Institute, and a Senior Contributing Consultant for Digital Clarity Group. Robert helps develop content and customer experience strategies for large enterprises such as Oracle, The Bill And Melinda Gates Foundation, Allstate Insurance, Microsoft, Capital One, AT&T, Petco and UPS  – helping them create powerful customer experiences through digital media. As an author, Robert’s book Experiences: The 7th Era Of Marketing has been called a “treatise, a call to arms and a self-help guide” for “creating the experiences that consumers will fall in love with.”  He co-hosts the podcast This Old Marketing with Joe Pulizzi, frequently a top 20 marketing podcast on iTunes and downloaded more than 50,000 times each month. Robert’s book with Joe, Managing Content Marketing, is widely considered the “owner’s manual” of the content marketing process.

Todd Unger

Chief Experience Officer/SVP Physician Engagement | American Medical Association

Todd Unger is currently Chief Experience Officer, SVP Physician Engagement at the American Medical Association. Previously, Unger was CDO and CMO of Daily Racing Form, where he led the expansion of a digital business that included DRF.com, horse racing’s premier digital media property, a robust e-commerce business, and DRF Bets, one of the country’s fastest-growing online wagering platforms. Under his leadership, DRF.com’s audience, e-commerce revenue and advertising revenue grew dramatically through programming innovation, new product development, social and email marketing and highly effective sales partnership programs.

Speakers

Allen Plummer

Digital Marketing Strategist, Institutional Business | Vanguard

With almost 20 years’ experience in financial services, Allen Plummer leads digital marketing efforts for Vanguard’s institutional business, which includes the creation and leadership of a team supporting content marketing, social media, content advertising, and digital innovation. He’s led the creation and launch of social media for the division, led the business’ advertising efforts, and served as an external communication consultant for some of Vanguard’s largest corporate clients. Allen has ghostwritten and authored 5 books, regularly speaks at conferences, and runs Head, Heart, and Hustle, a podcast about creativity and art. He holds an MBA from the College of William & Mary and a BA in English from Virginia Commonwealth University. Outside of work, Allen is an avid CrossFitter, adoptive dad, cyclist, and baseball coach. He and his family live in Phoenixville. You can find him on LinkedIn and Twitter at @MktrAllen.

Bay Arinze, Ph.D

Professor of Management Information Systems | Drexel LeBow College of Business

Dr. Bay Arinzeis a Professor of Management Information Systems in the Decision Sciences Department at Drexel LeBow College of Business and a faculty member for Drexel LeBow Corporate and Executive Education.  His current research focuses on data mining, text mining and predictive analytics.   Dr. Arinze published numerous articles in journals such as Communications of the ACM, Decision Sciences, OMEGA, Decision Support Systems, and Journal of Management Information Systems.  He has received many private and public research grants from agencies such as the National Science Foundation, and has consulted widely in information technology with clients including the U.S. Marine Corps.  Dr. Arinze received his M.S. and Ph.D. degrees from the London School of Economics.

Brande Martin

Director, Digital Standards | American Medical Association

Brande Martin, MA, is a content strategy and content production professional who has been in the digital media and publishing industry for more than 15 years. She currently works as the Director, Digital Standards, at the American Medical Association (AMA) where she leads digital content production and management for the AMA’s website and contributes to the strategy of the website’s on-going digital transformation.

Denis Wilson

Editor-in-Chief | dwilson@napco.com | Publishing Executiive

Denis Wilson is editor-in-chief of Book Business and Publishing Executive. In this role, he analyzes and reports on the fundamental changes affecting the publishing industry and aims to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.

Ginger Conlon

Conference Co-Chair | FUSE Enterprise

Ginger Conlon, chief editor and content strategist at CustomerAlchemy.net, has covered marketing, sales, and customer service strategies and technologies for more than 25 years. She has served as chief editor of Direct Marketing News, 1to1, and CRM magazines. Ginger was honored with a Silver Apple lifetime achievement award for her contributions to the marketing industry, and was cited as a “Top 100 Most Social Customer Service Pros on Twitter” and a “Top 25 CRM Influencers You Should Be Following.” Along with her role as FUSE Enterprise conference chair, she currently serves as special events advisor for Target Marketing Group, and as an advisor on the Environmental Defense Fund’s Digital Advisory Council.

Robert Rose

Conference Co-Chair | FUSE Enterprise

Robert is in the business of helping marketers become stellar storytellers. Robert is the Chief Strategy Advisor at the Content Marketing Institute, and a Senior Contributing Consultant for Digital Clarity Group. Robert helps develop content and customer experience strategies for large enterprises such as Oracle, The Bill And Melinda Gates Foundation, Allstate Insurance, Microsoft, Capital One, AT&T, Petco and UPS  – helping them create powerful customer experiences through digital media. As an author, Robert’s book Experiences: The 7th Era Of Marketing has been called a “treatise, a call to arms and a self-help guide” for “creating the experiences that consumers will fall in love with.”  He co-hosts the podcast This Old Marketing with Joe Pulizzi, frequently a top 20 marketing podcast on iTunes and downloaded more than 50,000 times each month. Robert’s book with Joe, Managing Content Marketing, is widely considered the “owner’s manual” of the content marketing process.

Sachin Kamdar

CEO & Co-Founder | Parse.ly

Sachin has been in the analytics, content, and digital media business since 2009, when Parse.ly started as part of DreamIt Ventures’ incubator program. Since then Sachin gone on to speak around the world and contribute to various publications on the importance of data for online news and media companies, and Parse.ly now works with the top media brands in the world. @SachinKamdar