It’s not news that a cornucopia of digital technologies are required to drive marketing today. That doesn’t mean that pulling all these technologies together into a well-oiled machine and providing seamless customer experiences is an easy task. In fact, it’s quite hard. Add in the nuanced challenges that content marketing introduces to the equation – […]
Robert Rose is chief strategy advisor to the Content Marketing Institute, founder of The Content Advisory, and one of the leading experts on content marketing and branded content. He also is the co-chair the upcoming branded content summit FUSE Enterprise — click here to see if you qualify to attend. On this episode of the […]
Brands are embracing the role of publisher because they’ve realized that content is one of the most effective ways to engage prospects, learn about their needs, and nurture them towards a conversion. As brands commit to becoming content creators, they must also adopt the tools publishers use to drive success. Critical to executing an effective […]
In this video, Target Marketing’s Thorin McGee speaks with Ginger Shimp, senior marketing director at SAP North America, about her company’s recent campaign that yielded more than 650 pieces of content along 19 industry verticals — all from one whitepaper. Ginger will be present on SAP North America’s content marketing strategy at FUSE Enterprise.
Some of the latest buzzwords marketers are hearing these days are in the machine learning space as businesses seek to automate how they gather and interpret data about current and potential customers. These efforts can accelerate marketers’ ability to find the right people and match the right marketing messages to them. Cognitive computing in particular has […]
