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November 27 - 28, 2017 | Center City, Philadelphia, PA

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Personalization Is the Next Step in Email Marketing

Although it may seem old school alongside technologies like artificial intelligence and virtual reality, email has remained an invaluable tool for marketers. Email is one of the best ways for marketers to nurture valuable relationships with consumers and drive them back to their websites. Email has survived the transition to mobile screens, and in fact, […]

Attention C-Suite: Well-Crafted Digital Experiences Aren’t Cheap

I spend a lot of my time working with marketers and the technology they are using to create compelling digital experiences. In many cases, businesses still operate in a world where digital is considered the “other thing.” It’s that cheaper thing that we’ll do when more traditional means of adding customer value become too hard […]

The One Thing You Need to Choose the Right Content Technology

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“Really? Start with strategy, not technology.” That was the epiphany from an attendee I overheard during a conference on CRM technology a few years ago. With a heavy sigh of relief, he added, “That makes so much sense.” Not much has changed. Flashy new technologies catch our eye—as they should—but sometimes they become the proverbial […]

Branded Content & The Shadow Marketing Tech Stack

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If branded content is a car, it should be a dune buggy, not a Cadillac. Content marketers need to be super agile — able to stand up a blog, digital magazine, or microsite in short order — to respond to what’s going on in the world and experiment with ideas without huge investments and long […]

Why Augmented Reality Is the Next Frontier for Branded Content

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Although virtual reality (VR) is catching a lot of buzz, brands may find that augmented reality (AR) has far more applications for their content. Why? Because unlike VR, which provides an entertaining experience that removes consumers from reality, AR brings utility and context to the real world. AR technology acts as a useful layer of […]