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November 27 - 28, 2017 | Philadelphia, PA

Articles

New Executive Summit Helps Marketers Optimize Their Branded Content Technology Strategy

Publishing Executive, the leader in strategic insight on the media industry, is thrilled to announce the launch of FUSE Enterprise: The Convergence of Technology & Branded Content. FUSE Enterprise is an elite summit designed to help enterprise marketers propel their branded content with leading-edge technologies. The summit will take place on May 8-9 in Center City Philadelphia.

Helping to lead FUSE Enterprise as Co-Chairs are industry veterans Robert Rose, Chief Strategy Advisor for the Content Marketing Institute and co-author of Managing Content Marketing, and Ginger Conlon, Chief Editor & Content Strategist of CustomerAlchemy.net.

“The importance of becoming much more agile with our owned media platforms cannot be overstated,” says Rose who, in addition to his role with CMI is also Senior Contributing Consultant for Digital Clarity Group. “Tomorrow’s owned media experience needs to be as nimble and flexible as today’s media buy. It’s simply not good enough for content technology to have a siloed focus on managing corporate web sites and ecommerce catalogs. Marketing leaders need to connect new kinds of content-driven experiences such as blogs, resource centers, digital magazines, and social and mobile channels. Enterprise marketers need agile, contextual, and scaleable ways to manage, optimize, and integrate these experiences into their strategy.”

Having successfully launched a similar summit for the media industry, Publishing Executive is now applying its expertise to help Fortune 1000 companies. Branded content has become the lynchpin for attracting audiences and converting them into paying customers. As a result, brand marketers require new capabilities, such as agile content creation & distribution, audience building and analysis, retargeting, and more.

A Unique Format

FUSE Enterprise is designed to help marketers sort through the complex array of technologies that can transform an ad hoc branded content approach to a scalable and measurable endeavor. And it will do so in a way that is unlike most any event out there.

Laser-focused on the most relevant technologies, FUSE Enterprise will bring together 40-50 senior-level decision makers leading strategy and buying decisions around the technology that supports branded content

We’ve seen this model succeed because it joins industry peers in an environment that encourages learning, networking, and business development, all leading to lasting relationships. As an invitation-only, hosted summit FUSE Enterprise is a free, all-inclusive experience for qualified attendees (Apply to attend here). All attendees will have a strong interest in exploring a similar set of technologies that support common business objectives. Attendees will include CMOs and CDOs, branded content and content marketing directors, and digital marketing and technology leaders.

“Today, brands require the same technology toolsets as publishers,” says Publishing Executive Editor-in-Chief Denis Wilson. “They need the capability to produce, distribute, and measure the efficacy of content at scale. And they’re looking at the same fragmented technology options as publishers. There’s no better venue to tackle these issues than among a close-knit community of peers.

Publishing Executive has enlisted a group of digital media and marketing leaders to hone in on the most important tactical and strategic technology challenges brand marketers face.

“Customers are looking for information, instruction, and entertainment as part of their brand interactions today. Creating a branded content engine to meet customers’ expectations cost effectively requires thinking more like publishers — and implementing the right mix of supporting technologies,” says Conlon. “FUSE Enterprise is all about helping marketers sift through the complex web of content strategies and solutions to find what will work best for their content strategies.”

The FUSE Enterprise will also be driven by an advisory board that boasts digital marketing experts from The Economist, Daily Racing Form, Hurley & Company, and more.

If you’re interested in attending FUSE Enterprise, go here to learn more and apply.

If you’re interested in sponsoring FUSE Enterprise, contact Matt Steinmetz (msteinmetz@napco.com).

Conference Chairs

Robert Rose, Chief Strategy Advisor, Content Marketing Institute, and co-author of Managing Content Marketing

Ginger Conlon, Chief Editor & Content Strategist, CustomerAlchemy.net and former Chief Editor of Direct Marketing News

Advisory Board

Todd Unger, Chief Experience Officer/SVP Physician Engagement, American Medical Association

Michael Hurley, President, Hurley & Company

Michael Dolan Director, Digital Experience Strategy, The Economist Group

John Gaffney,  Director of Editorial Services, MasterCard